★★★★★ 1
One Star
Format: Hardcover
The book I received had 3 pages cut out of it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 17, 2014
Tested Advertising Methods (Prentice Hall Business Classics) by Caples (Author), Hahn (Author)
Marsoni
M251S
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Friday, May 29
Tested Advertising Methods (Prentice Hall Business Classics) by Caples (Author), Hahn (Author)A definitive guide to advertising effectiveness, this business classic by renowned experts Caples and Hahn delivers time tested methodologies for creating high performance marketing campaigns. Drawing on decades of research and real world application, the book provides actionable frameworks for headline writing, copy development, and response measurement that remain relevant in today's digital landscape. Essential reading for serious marketers seeking
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4.7 ★★★★★
Based on 1018 reviews
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Product Reviews
★★★★★ 2
Not that great
Huge "The Simpsons" fan. I watched all the episodes and read a lot of the comics and enjoy most. This one however was quite boring. Turns out I'm just not a big fan of Chief Wiggum. I really enjoyed The "Homer" and "Bart" book. But not this one. Maybe if you love Wiggum you'll love it. If you're not too fond of him then I wouldn't buy it.
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Reviewed in the United States on March 28, 2013
★★★★★ 3
Good for my collection.
Format: Hardcover
This was another quick and entertaining read. This instalment wasn't as enjoyable as some of the other books but it was still good. I'm glad to have it in my collection.
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Reviewed in the United States on May 27, 2014
★★★★★ 5
Excellent customer service
Format: Paperback
Totally recommendable.
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Reviewed in the United States on August 26, 2019
★★★★★ 5
Five Stars
Format: Paperback
This helped a lot for us to prepare for the SLATE exam.
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Reviewed in the United States on August 23, 2016
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