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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found
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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
27.55
Pantone 448 C, empirically the worst color in existence : r/FUCKYOUINPARTICULAR
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Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
20.65
In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
28.62
