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Edward Bernays, the father of public relations, rebranded smoking from something unhealthy to something sexy. In 1929 he capitalized on the feminist movement and repositioned cigarettes with a “torches of freedom” campaign
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Torches of Freedom' campaign – scoonan
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Torches of Freedom: Women and Smoking Propaganda
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In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described
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Torches of Freedom
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From social taboo to “torch of freedom”: the marketing of cigarettes to women
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