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Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads
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Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan “Mild as May.” In the early 1950s, when health warnings began to emerge, Philip Morris
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The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s – Brandvertising
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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan “Mild as May.” The Marlboro Man campaign
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