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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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17-1327 TPX Tobacco Brown
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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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Amazon.com: Pantone TPG 8.5X11 Sheet 17-1327 Tobacco Brown : Tools & Home Improvement
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Pantone 17-1327 TCX Color Name: Tobacco Brown – @hue-chroma on Tumblr
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Vintage Colour Palette with Pantone Brown
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Did you know the world's “ugliest” color has a name? Pantone 448 C, often described as a “drab dark brown,” was chosen in 2012 for tobacco packaging because market researchers found it
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