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Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters,
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In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. RJR officially ended the Joe Camel campaign in July 1997 after the tobacco industry and 40
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Joe Camel was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for
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