


Marke macht's möglich (Christopher Wünsche)
Marsoni
M251S
Get it in 3 business days with 1 day shipping.
Friday, May 29
Marke macht's möglich (Christopher Wünsche)In ihrem Buch diskutieren Christopher Wnsche und Sebastian May, wie sich Unternehmen im Spannungsfeld zwischen Kontinuitt und notwendiger Vernderung erfolgreich positionieren und transformieren knnen. Die Autoren skizzieren, was eine Unternehmensmarke ausmacht und was sie in Transformationsprozessen fr CEOs und andere Markenverantwortliche als Mglichmacher leisten kann. Etwa bei Fragen wie: Wie untersttzt sie eine Fusion zweier Unternehmen? Wie
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