


Einführung in die Wirtschaftspsychologie
Marsoni
M251S
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Friday, May 29
Einführung in die WirtschaftspsychologieDie Wirtschaftspsychologie will zum Verstndnis wirtschaftlicher Entscheidungen von Menschen beitragen. Dieses Lehrbuch richtet sich an Praktiker und an Lehrende und Studierende der Psychologie und der Wirtschaftswissenschaften. Behandelt werden zunchst die evolutionren, sozialpsychologischen und kognitiven Grundlagen menschlicher Entscheidungen. Dann wird das Verhalten von Menschen in Organisationen, bei Kauf und Verkauf und in Arbeitsverhltnissen
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