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Bernhard Fischer-Appelt: Playbook Resonanz. Finde die Affekte, die Marken wirklich antreiben

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Bernhard Fischer-Appelt: Playbook Resonanz. Finde die Affekte, die Marken wirklich antreibenErschienen am 7. November 2024. ISBN 978 3 86774 806 3. 216 Seiten Bernhard Fischer Appelts neuestes Buch enthllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die ber das bliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Es ist ein ungewhnlicher Blick auf Brands aus Mobilitt, Luxus, Technologie, Dating, Popkultur und Clubgesellschaft. Wann werden Markenerlebnisse
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4.6 ★★★★★
Based on 337 reviews
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BJ
Natrona Heights, US
★★★★★ 5
Great smell
Scent: Coconut, Size: 64 Fl Oz (Pack of 1)
I really like the smell of product. This is my second time ordering this. It is more economical . Foam comes out smoothy . I don’t like a lot of scents but this is really a good one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 19, 2026
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ROBIN MCCONNAUGHEY
Phoenix, US
★★★★★ 5
Great foaming hand soap.
Scent: Coconut, Size: 64 Fl Oz (Pack of 1)
Love this soap refill. Smells amazing and rinses easily without residue. Leaves my hands soft. It foams to the last drop too. The big bottle lasts a long time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 14, 2025
R
Verified Purchase
Rachel Holloway
Lake Worth, US
★★★★★ 4
Good hand soap
Scent: Coconut, Size: 64 Fl Oz (Pack of 1)
This is a fragrant, good foaming hand soap. I have sensitive skin and it doesnt bother me, plus you can get multiple uses out of it due to it being just the liquid. I gave it 4 stars because it meets all the requirements however I do think its pretty expensive for a half gallon. The seller could do better on pricing affordability but other than that- it came on time and is a good scent (wish they had more to select from). This is my second time buying from this seller and each experience has been good overall. Would reccomend.
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Reviewed in the United States on February 25, 2025
Y
Verified Purchase
Yennifer
Omaha, US
★★★★★ 5
Big bottle and inexpensive but worth it!
Scent: Coconut, Size: 64 Fl Oz (Pack of 1)
Nice sized, generous bottle that works great in all my foaming hand wash dispensers. Smells like a tropical delight and great value for the money. Will buy again for sure!
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Reviewed in the United States on December 26, 2025
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Verified Purchase
Cathrine
Louisville, US
★★★★★ 5
Amazing
Scent: Mango, Size: 64 Fl Oz (Pack of 1)
Scent is nice and light, not over powering. Cleans like soap. Lol
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Reviewed in the United States on February 10, 2026

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